Interview: Kelly Graziadei, Head of Commerce Product Marketing, Facebook
In this interview Kelly shares on:
- The art of deep-linking between apps to ensure continued engagement on mobile and drive users to return after initial install.
- Facebook’s latest product tweaks; made to cater for the latest generation of users that ONLY access the internet on mobile.
- Product secrets on virtual assistant ‘M’: what powers it, how messaging tools are causing new disruption to mobile.