Your web browser is out of date! We recommend you update your browser to receive the best possible browsing experience.
Download your Brochure
Purchase Now

The Open Mobile Summit 2017 29 - 30 November, 2017|San Francisco, USA

2017's action-packed agenda!

Take a look at this year's action-packed Open Mobile Summit agenda. 2017's agenda offers even more outstanding case-studies, interactive panels, a brand new C-suite faculty, PLUS the latest mobile insights.

Make sure to check back regularly for the latest updates on sessions and speakers!


Day One - 29th November

08:30 - 08:40
Opening Remarks
08:40 - 09:00
Keynote: Citi
Open Data and Co-Creation Driving Citi’s Digital Strategy

Citi Carey Kolaja Global Chief Product Officer Citi

09:00 - 09:40
Beyond omnichannel: Understanding the role of mobile in the larger digital ecosystem

Refine your mobile strategy in an age of digital complexity and dominate the competition. Gone are the days where you have just an app and a website, it’s vital now that mobile’s role is understood within the larger digital ecosystem.

Uncover the possibilities of collaborating with partners in different ecosystems. From Alexa, Snapchat, Google Home and more: discover how mobile can connect with valuable partners and drive traffic back to your business.

Coordinate product and messaging across channels, and deliver a joined-up experience across all customer touchpoints to deliver unforgettable experiences on mobile.

Avis Arthur Orduna Chief Innovation Officer Avis

Shazam Fabio Santini Chief Product Officer Shazam

Citi Kathe Anchel Director, Product Management Citi

Moderator: Union+Webster Gina Michnowicz , CEO & Exec. Creative Director Union+Webster

09:40 - 10:00
Case Study: Argo Design
Form Follows Me

The 20th century challenge was to design a world of useful new machines. Form Followed Function. The rise of consumer culture introduced empathy and user-centric design. Form Followed Emotion.

We are now entering an era of quantification and automation. Every person, place, and thing is being written about, annotated, digitized, and automated. Machines and services are designed to serve our new analog and digital composite selves: the “Meta Me.”

What does the Meta Me mean for the world of product and experience design?

Every brand will use machine intelligence to chase the digital breadcrumbs and understand your increasingly complex meta self. Chat bots will acquire AI to engage your meta self in more human-like ways. AI could also animate parts of your meta self, like your Facebook Messenger profile, to operate semi-autonomously on your behalf. Chat bots could then save you the trouble by talking to your meta self instead, robot-to-robot. In the fertile ground between AI and chatbots, UX design will encompass the arts of language and persuasion, as well as attributes like plasticity, creativity, and empathy.

In this talk Mark will discuss the impacts of ubiquitous computing, invisible interfaces, and machine intelligence on design, daily life, and business. Let’s explore where all this is headed. What happens when Form Follows Me?

Argo Design Mark Rolston Co-Founder & Chief Creative Officer Argo Design

10:00 - 10:30
Case Study: Segment
What comes after mobile first? Customer first.

As a cohesive mobile experience becomes table stakes for the modern business to cater to its customers on their terms, many companies are asking themselves, “what’s next?”

Rather than over-index on any given emerging channel, businesses are better served by stepping back and ensuring they have the infrastructure and data strategy in place to understand and optimize the customer experience in a channel-agnostic and agile way.

We'll explore a series of convergences that both underscore the importance of and enable and empower a cohesive data strategy to drive customer-centric innovation.

Segment Chris Sperandio Product Manager Segment

10:30 - 11:00
Networking Coffee Break
11:00 - 11:20
Case Study: TGI Friday’s
Personalization, AI, and Chatbots – Connecting the dots to drive Mobile engagement

Employ the latest technologies, enable greater capabilities for collecting and analysing consumer insights and engage with customers on a more personal level.

This case study will highlight the digital and mobile journey TGI Fridays has embarked upon: key pain points solved throughout the customer journey, capabilities they’re bringing to the marketplace for their guests, and some of their early wins and lessons learned as they continue their transformation.

TGI Friday’s Sherif Mityas Chief Strategy Officer TGI Friday’s

11:20 - 12:00
Rise of the Machines: How Artificial intelligence is Transforming Mobile

A buzzword to some, but the future looks bright for AI. Hear how brands are using artificial intelligence, machine learning, automation and more to enable greater self-service, personalization, efficiency and processing.

Hear how other brands have got there, what to do with the information both required and gathered and how applicable it is for your business.

TGI Friday’s Sherif Mityas Chief Strategy Officer TGI Friday’s

eBay Japjit Tulsi Vice President of Engineering eBay

AirIntuitbnb Gang Wang VP, Engineering Intuit

Moderator: Artsai Erik Lundberg Chief Revenue Officer Artsai

12:00 - 12:30
Case Study: Appsflyer
The State of Mobile App Install Fraud: Perception Vs. Reality

AppsFlyer Sunil Bhagwan VP, North America Sales AppsFlyer

12:30 - 1:45
Networking Lunch
Track 1: Mobile Product
Track 2: Go to Market and Mobile Engagement
1:45 - 2:10
Case Study: Google & West Elm
Building a Modern Web Experience

What we have been calling “Progressive Web Apps” for the past couple of years is really just the new bar for web experiences. The modern web enables fast, integrated, reliable experiences that engages users. Thao Tran, head of Global Product Partnerships at Google, will cover key principles of delivering a great user experience and Luke Chatelain, VP Innovation at West Elm, will walk through West Elm's journey from a beta Progressive Web App to rolling it out to West Elm and across other Williams Sonoma properties.

Google Thao Tran Global Product Partnerships Google

West Elm Luke Chatelain VP Innovation West Elm

Case Study: Swrve
Next Generation Customer Interactions

The rise of smartphones, tablets, streaming devices, and apps has radically changed consumer habits. Consequently, the number of channels consumers use has exploded.

This session will cover how today's leading brands are tuning into and understanding their customers, anticipating their needs and interacting with customers wherever they interact across channels and devices.

Swrve Christopher Dean Chief Executive Officer Swrve

2:10 - 2:50
Investors club: Where to focus and invest money into new areas

Make budgets go further and see real ROI on your tech investments. Understand when to invest in new tools and technologies, how to implement them and what considerations to take when optimizing. Build strong business cases around your team’s requirements and gain buy-in from the top.

Esurance Haden Kirkpatrick VP of Strategy & Innovation Esurance

AmerisourceBergen Mike Baca Director, Digital Transformation & Mobility AmerisourceBergen

Moderator: USAA Matt Schulz Lead Digital Product Manager USAA

Reaching a wider audience on mobile in 2017 and beyond

Gather mindshare and acquisition by placing mobile at the forefront of your engagement strategy.

Utilize advanced analytics to correctly attribute successes and widen the net through creating compelling content that captivates your target audience.

Refocus on the core elements of your business whilst expanding new products and services that drive market share.

ExxonMobil Aimee Witherspoon Mobile Product Owner Exxon Mobil

Vibes Sophie Vu Chief Marketing Officer Vibes

Moderator: Tenor David McIntosh Co-Founder & CEO Tenor

2:50 - 3:15
Case Study: Airbnb
How Airbnb are using AI to enhance customer experiences

Airbnb Surbahi Gupta Director of Engineering Airbnb

Case Study: Tune
So you bought 100,000 app installs, now what?

The days of relying on mobile app installs as your primary measure of success are over. Why? Facts show between 5-8 percent of installs you buy are outright fraud. Stunningly, the majority of real users, some 80 percent, have no motivation to use your app and they churn just as fast as they download. The better question is this: how do you turn all those new app users into valuable customers?

In this session, TUNE Chief Commercial Officer and former Oracle Marketing Cloud executive Ryan Buma discusses why marketers and app developers need to think well beyond the install. He’ll shed light on the reason why app installs are necessary, but not sufficient for business growth and provide attendees with the most important actions mobile marketers can take to turn existing app users into high value customers.

TUNE Ryan Buma Chief Commercial Officer TUNE

3:15 - 3:40
Case Study: Mixpanel
Product Analytics for Product People

Mixpanel Dan Lee Product Manager Mixpanel

Case study: Liftoff
Which Ad Won? - A Gamified Panel on Ad Creative

Join Liftoff as we put 3 mobile marketers to the test in this gamified panel. Do they have what it takes to distinguish the winning ad creatives from the losers? Find out as we showcase A/B tested mobile ads and ask the experts to weigh in with their picks! Audience participation is highly encouraged!

Liftoff Dennis Mink VP of Marketing Liftoff

King Matt Widdoes Director of Performance Marketing King

Lightning AI Colette Nataf CEO and Co-Founder Lightning AI

MileIQ Nat Robinson Head of Marketing & Growth MileIQ

3:40 - 4:20
Data-informed product management:

Utilize the latest in analytics – from cognitive to behavioral - for a truly data-informed mobile product.

Create true ROI, make budgets go further, attribute both success and failures, and connect the data dots to deliver truly unrivalled mobile experiences.

American Express Stefan Happ Executive Vice President & GM, Global Emerging Payments American Express

CBS Interactive Rob Gelick SVP and General Manager, Digital Platforms CBS Interactive

Postmates Siqi Chen VP of Growth Postmates

Pendo Rahul Jain Founder Pendo

Moderator: Altimeter Omar Akhtar Managing Editor Altimeter

Women in tech panel: Managing the dynamic between growth, engagement and retention

Perfecting the old or innovating the new? Ideally, any company wants to both, but prioritizing time and resources to seemingly disparate goals is no mean feat.

Uncover where you should be placing your focus during the lifecycle of your product: when to invest in new features, fix existing issues or innovate something new entirely.

Google Play Jeena James Global Head for Travel & Local, Food & Drink Apps Google Play

Trulia Rentals Yardley Ip General Manager Trulia Rentals

Viber Debbi Doughtery Head of B2B Marketing Viber

Moderator: Women in Wireless Kara Dake Head of Global Partnerships Women in Wireless

4:20 - 4:40
Networking Coffee break
4:40 - 5:20
Custom-built for you: Building personalized products that wow your customers

Understand your customer better for greater precision, and engage on a deeper level.

Do away with cookie-cutter approaches to product and craft interactions that provide value and relevance.

Take content, context, and social, to build the optimal experience for your customers.

Marriott International Aman Sethi Director of Product Marriott International

Zynga Phil Suh Director of Ad Product Zynga

Walmart Soofia Inayat Senior Product Manager Sam's Club, Walmart

Layer Ron Palmeri Co-Founder & CEO Layer

Moderator: Altimeter Omar Akhtar Managing Editor Altimeter

Mobile Content & Storytelling:

Deliver effective storytelling, easier to consume messaging, and richer customer experiences across mobile.

Build brand new, mobile content that makes the most of everything from native tools to testing, and align creative, media, and analytics teams for outstanding experiences.

CBS Interactive Jeremy Toteman VP of Product Management CBS Interactive

Artsai Erik Lundberg Chief Revenue Officer Artsai

Moderator: Mammoth Media Peter Szabo Chief Revenue Officer Mammoth Media

5:20 - 6:00
From Local to Global: Translating Local successes for mobile markets

Learn how to translate local success on a global level. 8 out of 10 of the largest smartphone markets are non-English regions, and the number of global mobile phone users is rapidly on the increase. With all this potential for growth it’s vital that your mobile strategy is scalable and translatable on a global level. If digital can cross borders seamlessly, why shouldn’t your business?

Moovit Yovav Meydad VP of Product Moovit

Smule Eugenia Kovalenko Director of Marketing Smule

Eventbrite Steven Lewandowski Product Manager Eventbrite

Slack Eugene Berson Business Operations Slack

Moderator: Josh Burns Josh Burns

Are you sure you want to delete this app? Mastering Engagement and Re-engagement

Great products make engagement seem seamless. Uncover how you can keep users engaged over time and solve drop-off conundrums.

Take a look at everything from push notifications, intelligent insights and attribution, or overhauling your offering and in turn uncover how to drive; simplicity, functionality, and relevance that incentivises your users and will make them think twice about pressing that X button!

Pandora Karla Fornall Director of Retention Pandora

Tinder Bernadette Morgan Director of CRM Tinder

Acorns Hila Qu Director of User Retention Acorns

CleverTap Paul Brody Chief Product Officer CleverTap

Moderator: Altimeter Omar Akhtar Managing Editor Altimeter

6:00 - 7:00
Networking Drinks

Sip a cocktail, indulge, network, and enjoy the views from the 36th floor of the prestigious Grand Hyatt San Francisco.

Day Two - 30th November

08:50 - 09:00
Opening remarks
09:00 - 09:40
Physical versus digital: Managing Channel Conflict

Create cohesion and enable a seamless omnichannel experience for customers by centralizing operational goals and fully utilizing mobile to deliver growth across company verticals and objectives. Find the balance between digital and physical.

BMW Mujteba Naqvi VP of Product, Reach Now BMW

McDonalds Don Bordeau Sr. Director, Global Digital Product and Capabilities McDonalds

Best Buy Leslie Grandy Senior Director, Technology Development Best Buy

Best Buy Eric Hanson Digital Experience, Product Management and Omni-Channel Integration Director Lowe’s

Moderator: Union & Webster Gina Michnowicz CEO & Exec. Creative Director Union+Webster

09:40 - 10:20
Breaking down silos: Drive cross-collaboration and foster mobile culture

Ensure all teams are united around the goal and moving to the same rhythm.

Create greater alignment amongst teams and channels. Coordinate assets and resources, build a strong support network and achieve company-wide goals.

Dolby Lisa Luscap VP, Digital Marketing & Consumer Experience Dolby

Forbes Salah Zalatino Head of Product & Technology Forbes

Moderator: Union & Webster Gina Michnowicz CEO & Exec. Creative Director Union+Webster

10:20 - 11:00
Networking Coffee Break
11:00 - 11:30
Case Study: Adidas
Speed and Relevance – How Adidas maximizes community engagement to truly seize the moment

Whilst social media is at the core of consumers' lives, brands are often at loss on how to genuinely engage with customers while also leveraging the insights gathered. In this session, Celine Del Genes presents how Adidas structures for agility, develops for constant engagement, and ensures they break through to their audiences in a unique and relevant manner!

Adidas Celine Del Genes VP Concept to Consumer Adidas

Moderator: Union & Webster Gina Michnowicz CEO & Exec. Creative Director Union+Webster

11:30 - 12:00
Case Study: Artsai
Beyond the AI Hype: How Artsai & Pandora Actually Reduced New Customer Acquisition Costs by 50% With Machine Learning

Using live case studies, see how leading retail, financial, and mobile app marketers leveraged adaptive marketing automation, dynamic creative optimization, 1st and 3rd party audience data, and Pandora’s engaged 75 million monthly unique users to drive highly effective new customer acquisition at scale. Can machines really make your job easier?

Artsai Erik Lundberg Chief Revenue Officer Artsai

Pandora Patrick Schmidt Executive Director of Monetization Pandora

12:00 - 1:30
Networking lunch
Track 3: Mobile Product
Track 4: Mobile UX, Design & Technology
1:30 - 2:10
Native app or web responsive?

Discover which will reap greater rewards for your business. Refine your focus, uncover the capabilities, discover features, analyze user behavior patterns and build the perfect mobile experience for your customers.

Pearson Diana Stepner VP Product Management and Learning Applications Pearson

Case study: Uber

Designing the Uber App — bringing magic to millions of daily riders around the globe.

Uber Didier Hilhorst Design Director Uber

Case study: John Deere
Designing for Multiple Generations

John Deere’s brand is more than a logo - it's a promise made real by experience. Everything we do communicates our brand – from our products to our behavior.

So, how do we design digital experiences that work for both those who have run our equipment since before screens existed, and people who have not known life without screens?

John Deere Kelly Sikkema Manager, UX Design John Deere

2:10 - 2:50
Understanding the role of mobile in the customer journey

Give your customers what they want, no what you think they need.

Access your customers relationship with your mobile product and discover where you can add value.

It’s critical that you don’t lose sight of how the user is developing. Keep in touch with your userbase and understand their needs.

Bloomberg Ambika Nigam Global Head of Mobile App Products Bloomberg

Northwestern Mutual Mindy Ferguson VP of Mobile & Emerging Tech Northwestern Mutual

Localytics Lou Orfanos Chief Marketing & Sales Officer Localytics

Moderator: Product School Carlos Villaumbrosia Chief Executive Officer Product School

Aligning around Design Systems for a Consistent Experience

Define your brand by building a seamless and consistent user experience that aligns your digital teams around common principles and design patterns. Connect information architecture with design and aesthetic rendering and ensure your products feel like part of a suite – not a disparate offering.

Uber Didier Hilhorst Design Director Uber

Autodesk Mary Lukanuski Senior Design Director Autodesk

John Deere Kelly Sikkema User Experience Manager John Deere

Moderator: Lopez Research Maribel Lopez Founder & Principal Analyst Lopez Research

2:50 - 3:30
App Rainmakers: Monetize your Product and push to Convert in-app

“If you build it, they will come” – but will they pay? Whether pushing for users to convert, advertising, or looking for alternative revenue streams, generating revenue is paramount for any app.

In this session, we tackle everything from removing payment friction points and simplifying processes, building a strong ad-model, converting browser behavior to purchase behavior, and how you can facilitate easier payments.

Pandora Jonathan Eccles Director, Product Management Pandora

Glu Mobile Brian Kealer Director of Advertising Glu Mobile

Google Play Danielle Stein Product Specialist Lead Google Play

Moderator: Product School Carlos Villaumbrosia Chief Executive Officer Product School

The Future is Visual: Mobile Video & Live-streaming

With mobile video consumption at an all-time high its paramount that your video strategy makes for effective storytelling, easier to consume experiences and scalability.

NFL Jazz Singh Director of Product, Mobile and Connected NFL

Twitch Tom Robertson Senior Director of Product Twitch

Hallmark Labs Harry Lang VP of Product - Hallmark Movies Hallmark Labs

3:30 - 4:10
Voice & the Future of Conversational Interfaces

Thanks to mobile, voice interfaces are on the rise, with an estimated 20% of mobiles queries being made by the service in 2016. “The next big thing” for a while now, in this session you’ll discover some of the brands who’ve been leading the charge and enabling everything from fresh new content to outstanding customer experiences.

CNBC Deepanshu Bagchee SVP Product & Technology CNBC

Google Assistant Valerie Nygaard Senior Product Manager Google Assistant

Nest Maxime Veron Director of Product Marketing Nest

Moderator: Lopez Research Maribel Lopez Founder & Principal Analyst Lopez Research

The future of AR/VR: Moving from gimmick to value creation

What sounded revolutionary a few years ago is now becoming reality. As one of the world’s most exciting pieces of technology has begun to bear fruit we take a practical look at what it means for your business and where the industry is heading next.

Vive, HTC Diego Miralles Creative Director Vive, HTC

Lowe's Innovation Labs Amanda Manna Head of Narrative & Partnerships Lowe’s

Moderator: Altimeter Omar Akhtar Managing Editor Altimeter

Day One - 29th November

08:30 - 08:40
Opening Remarks
08:40 - 09:00
Keynote: Citi
Open Data and Co-Creation Driving Citi’s Digital Strategy

Citi Carey Kolaja Global Chief Product Officer Citi

09:00 - 09:40
Beyond omnichannel: Understanding the role of mobile in the larger digital ecosystem

Refine your mobile strategy in an age of digital complexity and dominate the competition. Gone are the days where you have just an app and a website, it’s vital now that mobile’s role is understood within the larger digital ecosystem.

Uncover the possibilities of collaborating with partners in different ecosystems. From Alexa, Snapchat, Google Home and more: discover how mobile can connect with valuable partners and drive traffic back to your business.

Coordinate product and messaging across channels, and deliver a joined-up experience across all customer touchpoints to deliver unforgettable experiences on mobile.

Avis Arthur Orduna Chief Innovation Officer Avis

Shazam Fabio Santini Chief Product Officer Shazam

Citi Kathe Anchel Director, Product Management Citi

Moderator: Union+Webster Gina Michnowicz , CEO & Exec. Creative Director Union+Webster

09:40 - 10:00
Case Study: Argo Design
Form Follows Me

The 20th century challenge was to design a world of useful new machines. Form Followed Function. The rise of consumer culture introduced empathy and user-centric design. Form Followed Emotion.

We are now entering an era of quantification and automation. Every person, place, and thing is being written about, annotated, digitized, and automated. Machines and services are designed to serve our new analog and digital composite selves: the “Meta Me.”

What does the Meta Me mean for the world of product and experience design?

Every brand will use machine intelligence to chase the digital breadcrumbs and understand your increasingly complex meta self. Chat bots will acquire AI to engage your meta self in more human-like ways. AI could also animate parts of your meta self, like your Facebook Messenger profile, to operate semi-autonomously on your behalf. Chat bots could then save you the trouble by talking to your meta self instead, robot-to-robot. In the fertile ground between AI and chatbots, UX design will encompass the arts of language and persuasion, as well as attributes like plasticity, creativity, and empathy.

In this talk Mark will discuss the impacts of ubiquitous computing, invisible interfaces, and machine intelligence on design, daily life, and business. Let’s explore where all this is headed. What happens when Form Follows Me?

Argo Design Mark Rolston Co-Founder & Chief Creative Officer Argo Design

10:00 - 10:30
Case Study: Segment
What comes after mobile first? Customer first.

As a cohesive mobile experience becomes table stakes for the modern business to cater to its customers on their terms, many companies are asking themselves, “what’s next?”

Rather than over-index on any given emerging channel, businesses are better served by stepping back and ensuring they have the infrastructure and data strategy in place to understand and optimize the customer experience in a channel-agnostic and agile way.

We'll explore a series of convergences that both underscore the importance of and enable and empower a cohesive data strategy to drive customer-centric innovation.

Segment Chris Sperandio Product Manager Segment

10:30 - 11:00
Networking Coffee Break
11:00 - 11:20
Case Study: TGI Friday’s
Personalization, AI, and Chatbots – Connecting the dots to drive Mobile engagement

Employ the latest technologies, enable greater capabilities for collecting and analysing consumer insights and engage with customers on a more personal level.

This case study will highlight the digital and mobile journey TGI Fridays has embarked upon: key pain points solved throughout the customer journey, capabilities they’re bringing to the marketplace for their guests, and some of their early wins and lessons learned as they continue their transformation.

TGI Friday’s Sherif Mityas Chief Strategy Officer TGI Friday’s

11:20 - 12:00
Rise of the Machines: How Artificial intelligence is Transforming Mobile

A buzzword to some, but the future looks bright for AI. Hear how brands are using artificial intelligence, machine learning, automation and more to enable greater self-service, personalization, efficiency and processing.

Hear how other brands have got there, what to do with the information both required and gathered and how applicable it is for your business.

TGI Friday’s Sherif Mityas Chief Strategy Officer TGI Friday’s

eBay Japjit Tulsi Vice President of Engineering eBay

AirIntuitbnb Gang Wang VP, Engineering Intuit

Moderator: Artsai Erik Lundberg Chief Revenue Officer Artsai

12:00 - 12:30
Case Study: Appsflyer
The State of Mobile App Install Fraud: Perception Vs. Reality

AppsFlyer Sunil Bhagwan VP, North America Sales AppsFlyer

12:30 - 1:45
Networking Lunch
Track 1: Mobile Product
Track 2: Go to Market and Mobile Engagement
1:45 - 2:10
Case Study: Google & West Elm
Building a Modern Web Experience

What we have been calling “Progressive Web Apps” for the past couple of years is really just the new bar for web experiences. The modern web enables fast, integrated, reliable experiences that engages users. Thao Tran, head of Global Product Partnerships at Google, will cover key principles of delivering a great user experience and Luke Chatelain, VP Innovation at West Elm, will walk through West Elm's journey from a beta Progressive Web App to rolling it out to West Elm and across other Williams Sonoma properties.

Google Thao Tran Global Product Partnerships Google

West Elm Luke Chatelain VP Innovation West Elm

Case Study: Swrve
Next Generation Customer Interactions

The rise of smartphones, tablets, streaming devices, and apps has radically changed consumer habits. Consequently, the number of channels consumers use has exploded.

This session will cover how today's leading brands are tuning into and understanding their customers, anticipating their needs and interacting with customers wherever they interact across channels and devices.

Swrve Christopher Dean Chief Executive Officer Swrve

2:10 - 2:50
Investors club: Where to focus and invest money into new areas

Make budgets go further and see real ROI on your tech investments. Understand when to invest in new tools and technologies, how to implement them and what considerations to take when optimizing. Build strong business cases around your team’s requirements and gain buy-in from the top.

Esurance Haden Kirkpatrick VP of Strategy & Innovation Esurance

AmerisourceBergen Mike Baca Director, Digital Transformation & Mobility AmerisourceBergen

Moderator: USAA Matt Schulz Lead Digital Product Manager USAA

Reaching a wider audience on mobile in 2017 and beyond

Gather mindshare and acquisition by placing mobile at the forefront of your engagement strategy.

Utilize advanced analytics to correctly attribute successes and widen the net through creating compelling content that captivates your target audience.

Refocus on the core elements of your business whilst expanding new products and services that drive market share.

ExxonMobil Aimee Witherspoon Mobile Product Owner Exxon Mobil

Vibes Sophie Vu Chief Marketing Officer Vibes

Moderator: Tenor David McIntosh Co-Founder & CEO Tenor

2:50 - 3:15
Case Study: Airbnb
How Airbnb are using AI to enhance customer experiences

Airbnb Surbahi Gupta Director of Engineering Airbnb

Case Study: Tune
So you bought 100,000 app installs, now what?

The days of relying on mobile app installs as your primary measure of success are over. Why? Facts show between 5-8 percent of installs you buy are outright fraud. Stunningly, the majority of real users, some 80 percent, have no motivation to use your app and they churn just as fast as they download. The better question is this: how do you turn all those new app users into valuable customers?

In this session, TUNE Chief Commercial Officer and former Oracle Marketing Cloud executive Ryan Buma discusses why marketers and app developers need to think well beyond the install. He’ll shed light on the reason why app installs are necessary, but not sufficient for business growth and provide attendees with the most important actions mobile marketers can take to turn existing app users into high value customers.

TUNE Ryan Buma Chief Commercial Officer TUNE

3:15 - 3:40
Case Study: Mixpanel
Product Analytics for Product People

Mixpanel Dan Lee Product Manager Mixpanel

Case study: Liftoff
Which Ad Won? - A Gamified Panel on Ad Creative

Join Liftoff as we put 3 mobile marketers to the test in this gamified panel. Do they have what it takes to distinguish the winning ad creatives from the losers? Find out as we showcase A/B tested mobile ads and ask the experts to weigh in with their picks! Audience participation is highly encouraged!

Liftoff Dennis Mink VP of Marketing Liftoff

King Matt Widdoes Director of Performance Marketing King

Lightning AI Colette Nataf CEO and Co-Founder Lightning AI

MileIQ Nat Robinson Head of Marketing & Growth MileIQ

3:40 - 4:20
Data-informed product management:

Utilize the latest in analytics – from cognitive to behavioral - for a truly data-informed mobile product.

Create true ROI, make budgets go further, attribute both success and failures, and connect the data dots to deliver truly unrivalled mobile experiences.

American Express Stefan Happ Executive Vice President & GM, Global Emerging Payments American Express

CBS Interactive Rob Gelick SVP and General Manager, Digital Platforms CBS Interactive

Postmates Siqi Chen VP of Growth Postmates

Pendo Rahul Jain Founder Pendo

Moderator: Altimeter Omar Akhtar Managing Editor Altimeter

Women in tech panel: Managing the dynamic between growth, engagement and retention

Perfecting the old or innovating the new? Ideally, any company wants to both, but prioritizing time and resources to seemingly disparate goals is no mean feat.

Uncover where you should be placing your focus during the lifecycle of your product: when to invest in new features, fix existing issues or innovate something new entirely.

Google Play Jeena James Global Head for Travel & Local, Food & Drink Apps Google Play

Trulia Rentals Yardley Ip General Manager Trulia Rentals

Viber Debbi Doughtery Head of B2B Marketing Viber

Moderator: Women in Wireless Kara Dake Head of Global Partnerships Women in Wireless

4:20 - 4:40
Networking Coffee break
4:40 - 5:20
Custom-built for you: Building personalized products that wow your customers

Understand your customer better for greater precision, and engage on a deeper level.

Do away with cookie-cutter approaches to product and craft interactions that provide value and relevance.

Take content, context, and social, to build the optimal experience for your customers.

Marriott International Aman Sethi Director of Product Marriott International

Zynga Phil Suh Director of Ad Product Zynga

Walmart Soofia Inayat Senior Product Manager Sam's Club, Walmart

Layer Ron Palmeri Co-Founder & CEO Layer

Moderator: Altimeter Omar Akhtar Managing Editor Altimeter

Mobile Content & Storytelling:

Deliver effective storytelling, easier to consume messaging, and richer customer experiences across mobile.

Build brand new, mobile content that makes the most of everything from native tools to testing, and align creative, media, and analytics teams for outstanding experiences.

CBS Interactive Jeremy Toteman VP of Product Management CBS Interactive

Artsai Erik Lundberg Chief Revenue Officer Artsai

Moderator: Mammoth Media Peter Szabo Chief Revenue Officer Mammoth Media

5:20 - 6:00
From Local to Global: Translating Local successes for mobile markets

Learn how to translate local success on a global level. 8 out of 10 of the largest smartphone markets are non-English regions, and the number of global mobile phone users is rapidly on the increase. With all this potential for growth it’s vital that your mobile strategy is scalable and translatable on a global level. If digital can cross borders seamlessly, why shouldn’t your business?

Moovit Yovav Meydad VP of Product Moovit

Smule Eugenia Kovalenko Director of Marketing Smule

Eventbrite Steven Lewandowski Product Manager Eventbrite

Slack Eugene Berson Business Operations Slack

Moderator: Josh Burns Josh Burns

Are you sure you want to delete this app? Mastering Engagement and Re-engagement

Great products make engagement seem seamless. Uncover how you can keep users engaged over time and solve drop-off conundrums.

Take a look at everything from push notifications, intelligent insights and attribution, or overhauling your offering and in turn uncover how to drive; simplicity, functionality, and relevance that incentivises your users and will make them think twice about pressing that X button!

Pandora Karla Fornall Director of Retention Pandora

Tinder Bernadette Morgan Director of CRM Tinder

Acorns Hila Qu Director of User Retention Acorns

CleverTap Paul Brody Chief Product Officer CleverTap

Moderator: Altimeter Omar Akhtar Managing Editor Altimeter

6:00 - 7:00
Networking Drinks

Sip a cocktail, indulge, network, and enjoy the views from the 36th floor of the prestigious Grand Hyatt San Francisco.

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription

Day Two - 30th November

08:50 - 09:00
Opening remarks
09:00 - 09:40
Physical versus digital: Managing Channel Conflict

Create cohesion and enable a seamless omnichannel experience for customers by centralizing operational goals and fully utilizing mobile to deliver growth across company verticals and objectives. Find the balance between digital and physical.

BMW Mujteba Naqvi VP of Product, Reach Now BMW

McDonalds Don Bordeau Sr. Director, Global Digital Product and Capabilities McDonalds

Best Buy Leslie Grandy Senior Director, Technology Development Best Buy

Best Buy Eric Hanson Digital Experience, Product Management and Omni-Channel Integration Director Lowe’s

Moderator: Union & Webster Gina Michnowicz CEO & Exec. Creative Director Union+Webster

09:40 - 10:20
Breaking down silos: Drive cross-collaboration and foster mobile culture

Ensure all teams are united around the goal and moving to the same rhythm.

Create greater alignment amongst teams and channels. Coordinate assets and resources, build a strong support network and achieve company-wide goals.

Dolby Lisa Luscap VP, Digital Marketing & Consumer Experience Dolby

Forbes Salah Zalatino Head of Product & Technology Forbes

Moderator: Union & Webster Gina Michnowicz CEO & Exec. Creative Director Union+Webster

10:20 - 11:00
Networking Coffee Break
11:00 - 11:30
Case Study: Adidas
Speed and Relevance – How Adidas maximizes community engagement to truly seize the moment

Whilst social media is at the core of consumers' lives, brands are often at loss on how to genuinely engage with customers while also leveraging the insights gathered. In this session, Celine Del Genes presents how Adidas structures for agility, develops for constant engagement, and ensures they break through to their audiences in a unique and relevant manner!

Adidas Celine Del Genes VP Concept to Consumer Adidas

Moderator: Union & Webster Gina Michnowicz CEO & Exec. Creative Director Union+Webster

11:30 - 12:00
Case Study: Artsai
Beyond the AI Hype: How Artsai & Pandora Actually Reduced New Customer Acquisition Costs by 50% With Machine Learning

Using live case studies, see how leading retail, financial, and mobile app marketers leveraged adaptive marketing automation, dynamic creative optimization, 1st and 3rd party audience data, and Pandora’s engaged 75 million monthly unique users to drive highly effective new customer acquisition at scale. Can machines really make your job easier?

Artsai Erik Lundberg Chief Revenue Officer Artsai

Pandora Patrick Schmidt Executive Director of Monetization Pandora

12:00 - 1:30
Networking lunch
Track 3: Mobile Product
Track 4: Mobile UX, Design & Technology
1:30 - 2:10
Native app or web responsive?

Discover which will reap greater rewards for your business. Refine your focus, uncover the capabilities, discover features, analyze user behavior patterns and build the perfect mobile experience for your customers.

Pearson Diana Stepner VP Product Management and Learning Applications Pearson

Case study: Uber

Designing the Uber App — bringing magic to millions of daily riders around the globe.

Uber Didier Hilhorst Design Director Uber

Case study: John Deere
Designing for Multiple Generations

John Deere’s brand is more than a logo - it's a promise made real by experience. Everything we do communicates our brand – from our products to our behavior.

So, how do we design digital experiences that work for both those who have run our equipment since before screens existed, and people who have not known life without screens?

John Deere Kelly Sikkema Manager, UX Design John Deere

2:10 - 2:50
Understanding the role of mobile in the customer journey

Give your customers what they want, no what you think they need.

Access your customers relationship with your mobile product and discover where you can add value.

It’s critical that you don’t lose sight of how the user is developing. Keep in touch with your userbase and understand their needs.

Bloomberg Ambika Nigam Global Head of Mobile App Products Bloomberg

Northwestern Mutual Mindy Ferguson VP of Mobile & Emerging Tech Northwestern Mutual

Localytics Lou Orfanos Chief Marketing & Sales Officer Localytics

Moderator: Product School Carlos Villaumbrosia Chief Executive Officer Product School

Aligning around Design Systems for a Consistent Experience

Define your brand by building a seamless and consistent user experience that aligns your digital teams around common principles and design patterns. Connect information architecture with design and aesthetic rendering and ensure your products feel like part of a suite – not a disparate offering.

Uber Didier Hilhorst Design Director Uber

Autodesk Mary Lukanuski Senior Design Director Autodesk

John Deere Kelly Sikkema User Experience Manager John Deere

Moderator: Lopez Research Maribel Lopez Founder & Principal Analyst Lopez Research

2:50 - 3:30
App Rainmakers: Monetize your Product and push to Convert in-app

“If you build it, they will come” – but will they pay? Whether pushing for users to convert, advertising, or looking for alternative revenue streams, generating revenue is paramount for any app.

In this session, we tackle everything from removing payment friction points and simplifying processes, building a strong ad-model, converting browser behavior to purchase behavior, and how you can facilitate easier payments.

Pandora Jonathan Eccles Director, Product Management Pandora

Glu Mobile Brian Kealer Director of Advertising Glu Mobile

Google Play Danielle Stein Product Specialist Lead Google Play

Moderator: Product School Carlos Villaumbrosia Chief Executive Officer Product School

The Future is Visual: Mobile Video & Live-streaming

With mobile video consumption at an all-time high its paramount that your video strategy makes for effective storytelling, easier to consume experiences and scalability.

NFL Jazz Singh Director of Product, Mobile and Connected NFL

Twitch Tom Robertson Senior Director of Product Twitch

Hallmark Labs Harry Lang VP of Product - Hallmark Movies Hallmark Labs

3:30 - 4:10
Voice & the Future of Conversational Interfaces

Thanks to mobile, voice interfaces are on the rise, with an estimated 20% of mobiles queries being made by the service in 2016. “The next big thing” for a while now, in this session you’ll discover some of the brands who’ve been leading the charge and enabling everything from fresh new content to outstanding customer experiences.

CNBC Deepanshu Bagchee SVP Product & Technology CNBC

Google Assistant Valerie Nygaard Senior Product Manager Google Assistant

Nest Maxime Veron Director of Product Marketing Nest

Moderator: Lopez Research Maribel Lopez Founder & Principal Analyst Lopez Research

The future of AR/VR: Moving from gimmick to value creation

What sounded revolutionary a few years ago is now becoming reality. As one of the world’s most exciting pieces of technology has begun to bear fruit we take a practical look at what it means for your business and where the industry is heading next.

Vive, HTC Diego Miralles Creative Director Vive, HTC

Lowe's Innovation Labs Amanda Manna Head of Narrative & Partnerships Lowe’s

Moderator: Altimeter Omar Akhtar Managing Editor Altimeter

Josh Gordon

Josh Gordon

Head of Strategy
Open Mobile Media

(Global): +44 (0) 207 422 4348

Email: josh@openmobilemedia.com

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription