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2017's action-packed agenda!

Take a look at this year's action-packed Open Mobile Summit agenda. 2017's agenda offers even more outstanding case-studies, interactive panels, a brand new C-suite faculty, PLUS the latest mobile insights.

Make sure to check back regularly for the latest updates on sessions and speakers!


Day One - 29th November

08:30 - 08:40
Opening Remarks
08:40 - 09:00
Keynote: Citi

More information coming soon...

Citi Carey Kolaja Global Chief Product Officer Citi

09:00 - 10:00
Beyond omnichannel: Understanding the role of mobile in the larger digital ecosystem

Refine your mobile strategy in an age of digital complexity and dominate the competition. Gone are the days where you have just an app and a website, it’s vital now that mobile’s role is understood within the larger digital ecosystem.

Uncover the possibilities of collaborating with partners in different ecosystems. From Alexa, Snapchat, Google Home and more: discover how mobile can connect with valuable partners and drive traffic back to your business.

Coordinate product and messaging across channels, and deliver a joined-up experience across all customer touchpoints to deliver unforgettable experiences on mobile.

Citi Carey Kolaja Global Chief Product Officer Citi

Avis Arthur Orduna Chief Innovation Officer Avis

Shazam Fabio Santini Chief Product Officer Shazam

10:00 - 10:30
Case study: Segment

More information coming soon...

10:30 - 11:00
Networking Coffee Break
11:00 - 11:20
Case study: TGI Friday’s
Personalization, AI, and Chatbots – Connecting the dots to drive Mobile engagement

Employ the latest technologies, enable greater capabilities for collecting and analysing consumer insights and engage with customers on a more personal level.

This case study will highlight the digital and mobile journey TGI Fridays has embarked upon: key pain points solved throughout the customer journey, capabilities they’re bringing to the marketplace for their guests, and some of their early wins and lessons learned as they continue their transformation.

TGI Friday’s Sherif Mityas Chief Strategy Officer TGI Friday’s

11:20 - 12:00
Rise of the Machines: How Artificial intelligence is Transforming Mobile

A buzzword to some, but the future looks bright for AI. Hear how brands are using artificial intelligence, machine learning, automation and more to enable greater self-service, personalization, efficiency and processing.

Hear how other brands have got there, what to do with the information both required and gathered and how applicable it is for your business.

TGI Friday’s Sherif Mityas Chief Strategy Officer TGI Friday’s

eBay Japjit Tulsi Vice President of Engineering eBay

Airbnb Surbahi Gupta Director of Engineering Airbnb

12:00 - 12:30
Case study: Appsflyer

More information coming soon...

12:30 - 1:45
Networking Lunch
Mobile Product
Go to Market and Mobile Engagement
1:45 - 2:10
Building a Modern Web Experience

What we have been calling “Progressive Web Apps” for the past couple of years is really just the new bar for web experiences. The modern web enables fast, integrated, reliable experiences that engages users. Thao Tran, head of Global Product Partnerships at Google, will cover key principles of delivering a great user experience and Luke Chatelain, VP Innovation at West Elm, will walk through West Elm's journey from a beta Progressive Web App to rolling it out to West Elm and across other Williams Sonoma properties.

Google Thao Tran Global Product Partnerships Google

West Elm Luke Chatelain VP Innovation West Elm

Case Study: Swrve

More information coming soon...

2:10 - 2:50
Investors club: Where to focus and invest money into new areas

Make budgets go further and see real ROI on your tech investments. Understand when to invest in new tools and technologies, how to implement them and what considerations to take when optimising. Build strong business cases around your team’s requirements and gain buy-in from the top.

USAA Matt Schulz Lead Digital Product Manager USAA

Esurance Haden Kirkpatrick VP of Strategy & Innovation Esurance

AmerisourceBergen Mike Baca Digital Transformation and Mobility Director AmerisourceBergen

Reaching a wider audience on mobile in 2017 and beyond

Gather mindshare and acquisition by placing mobile at the forefront of your engagement strategy.

Utilise advanced analytics to correctly attribute successes and widen the net through creating compelling content that captivates your target audience.

Refocus on the core elements of your business whilst expanding new products and services that drive market share.

Scopely Jamie Berger VP of Marketing Scopely

ExxonMobil Aimee Witherspoon Mobile Product Owner ExxonMobil

Vibes Sophie Vu Chief Marketing Officer Vibes

Moderator: Tenor David McIntosh Co-Founder & CEO Tenor

2:50 - 3:15
Case Study: Airbnb

More information coming soon...

Airbnb Surbahi Gupta Director of Engineering Airbnb

Case Study: Tune
So you bought 100,000 app installs, now what?

The days of relying on mobile app installs as your primary measure of success are over. Why? Facts show between 5-8 percent of installs you buy are outright fraud. Stunningly, the majority of real users, some 80 percent, have no motivation to use your app and they churn just as fast as they download. The better question is this: how do you turn all those new app users into valuable customers?

In this session, TUNE Chief Commercial Officer and former Oracle Marketing Cloud executive Ryan Buma discusses why marketers and app developers need to think well beyond the install. He’ll shed light on the reason why app installs are necessary, but not sufficient for business growth and provide attendees with the most important actions mobile marketers can take to turn existing app users into high value customers.

TUNE Ryan Buma Chief Commercial Officer TUNE

3:15 - 3:40
Case study: Mixpanel

More information coming soon...

Case study: Liftoff
Which Ad Won? - A Gamified Panel on Ad Creative

Join Liftoff as we put 3 mobile marketers to the test in this gamified panel. Do they have what it takes to distinguish the winning ad creatives from the losers? Find out as we showcase A/B tested mobile ads and ask the experts to weigh in with their picks! Audience participation is highly encouraged!

Liftoff Dennis Mink VP of Marketing Liftoff

Lightning AI Colette Nataf CEO and Co-Founder Lightning AI

King Matt Widdoes Director of Performance Marketing King

3:40 - 4:20
Data-informed product management:

Utilise the latest in analytics – from cognitive to behavioural - for a truly data-informed mobile product.

Create true ROI, make budgets go further, attribute both success and failures, and connect the data dots to deliver truly unrivalled mobile experiences.

American Express Stefan Happ Executive Vice President & GM, Global Emerging Payments American Express

CBS Interactive Rob Gelick SVP and General Manager, Digital Platforms CBS Interactive

Postmates Siqi Chen VP of Growth Postmates

Pendo Rahul Jain Founder Pendo

Moderator: Altimeter Omar Akhtar Managing Editor Altimeter

Women in tech panel: Managing the dynamic between growth, engagement and retention

Perfecting the old or innovating the new? Ideally, any company wants to both, but prioritising time and resources to seemingly disparate goals is no mean feat.

Uncover where you should be placing your focus during the lifecycle of your product: when to invest in new features, fix existing issues or innovate something new entirely.

Google Play Jeena James Global Head for Travel & Local, Food & Drink Apps Google Play

Zillow Group Yardley Ip General Manager Zillow Group

Viber Debbi Doughtery Head of B2B Marketing Viber

Moderator: Women in Wireless Kara Dake Head of Global Partnerships Women in Wireless

4:20 - 4:40
Networking Coffee break
4:40 - 5:20
Custom-built for you: Building personalized products that wow your customers

Understand your customer better for greater precision, and engage on a deeper level.

Do away with cookie-cutter approaches to product and craft interactions that provide value and relevance.

Take content, context, and social, to build the optimal experience for your customers.

Zynga Phil Suh Director of Ad Product Zynga

Walmart Soofia Inayat Senior Product Manager Walmart

Layer Ron Palmeri Co-Founder & CEO Layer

Marriott International Aman Sethi Director of Product Management Marriott International

Moderator: Altimeter Omar Akhtar Managing Editor Altimeter

Mobile Content & Storytelling:

Deliver effective storytelling, easier to consume messaging, and richer customer experiences across mobile.

Build brand new, mobile content that makes the most of everything from native tools to testing, and align creative, media, and analytics teams for outstanding experiences.

CBS Jeremy Toteman VP of Product Management CBS

Lowe's Innovation Labs Amanda Manna Head of Narrative & Partnerships Lowe's Innovation Labs

Mammoth Media Peter Szabo CRO, Head of Partnerships Mammoth Media

5:20 - 6:00
From Local to Global: Translating Local successes for mobile markets

Learn how to translate local success on a global level. 8 out of 10 of the largest smartphone markets are non-English regions, and the number of global mobile phone users is rapidly on the increase. With all this potential for growth it’s vital that your mobile strategy is scalable and translatable on a global level. If digital can cross borders seamlessly, why shouldn’t your business?

Moovit Yovav Meydad VP of Product Moovit

Smule Eugenia Kovalenko Director of Marketing Smule

Josh Burns Josh Burns

Are you sure you want to delete this app? Mastering Engagement and Re-engagement

Great products make engagement seem seamless. Uncover how you can keep users engaged over time and solve drop-off conundrums.

Take a look at everything from push notifications, intelligent insights and attribution, or overhauling your offering and in turn uncover how to drive; simplicity, functionality, and relevance that incentivises your users and will make them think twice about pressing that X button!

Pandora Karla Fornall Director of Growth & Retention Pandora

Tinder Bernadette Morgan Director of CRM Tinder

Acorns Hila Qu Director of User Retention Acorns

CleverTap Paul Brody Chief Product Officer CleverTap

Moderator: Altimeter Omar Akhtar Managing Editor Altimeter

6:00 - 7:00
Networking Drinks

Day Two - 30th November

08:50 - 09:00
Opening remarks
09:00 - 09:40
Physical versus digital: Managing Channel Conflict

Create cohesion and enable a seamless omnichannel experience for customers by centralising operational goals and fully utilising mobile to deliver growth across company verticals and objectives. Find the balance between digital and physical.

ReachNow Mujteba Naqvi Head of Product ReachNow

McDonalds Don Bordeau Sr. Director, Global Digital Product and Capabilities McDonalds

Best Buy Leslie Grandy Senior Director, Technology Development Best Buy

Best Buy Eric Hanson Digital Experience, Product Management and Omni-Channel Integration Director Lowe’s

Moderator: Union & Webster Gina Michnowicz CEO and Executive Creative Director Union & Webster

09:40 - 10:20
Breaking down silos: Drive cross-collaboration and foster mobile culture

Ensure all teams are united around the goal and moving to the same rhythm.

Create greater alignment amongst teams and channels. Coordinate assets and resources, build a strong support network and achieve company-wide goals.

Dolby Lisa Luscap VP, Digital Marketing & Consumer Experience Dolby

Forbes Salah Zalatino Head of Product & Technology Forbes

HuffPost Julia Beizer Head of Product HuffPost

Moderator: Union & Webster Gina Michnowicz CEO and Executive Creative Director Union & Webster

10:20 - 10:50
Networking Coffee Break
10:50 - 11:20
Case study: Adidas
Speed and Relevance – How Adidas maximizes community engagement to truly seize the moment

Whilst social media is at the core of consumers' lives, brands are often at loss on how to genuinely engage with customers while also leveraging the insights gathered. In this session, Celine Del Genes presents how Adidas structures for agility, develops for constant engagement, and ensures they break through to their audiences in a unique and relevant manner!

Adidas Celine Del Genes VP Concept to Consumer Adidas

Moderator: Union & Webster Gina Michnowicz CEO and Executive Creative Director Union & Webster

11:30 - 12:00
Sponsor keynote: TBC

More information coming soon...

12:00 - 1:30
Networking lunch
Mobile Product
Mobile UX, Design & Technology
1:30 - 2:10
Native app or web responsive?

Discover which will reap greater rewards for your business. Refine your focus, uncover the capabilities, discover features, analyse user behaviour patterns and build the perfect mobile experience for your customers.

Pearson Diana Stepner VP Product Management and Learning Applications Pearson

Case study: Uber

Designing the Uber App — bringing magic to millions of daily riders around the globe.

Uber Didier Hilhorst Design Director Uber

Case study: John Deere
Designing for Multiple Generations

John Deere’s brand is more than a logo - it's a promise made real by experience. Everything we do communicates our brand – from our products to our behavior.

So, how do we design digital experiences that work for both those who have run our equipment since before screens existed, and people who have not known life without screens?

John Deere Kelly Sikkema Manager, UX Design John Deere

2:10 - 2:50
Understanding the role of mobile in the customer journey

Give your customers what they want, no what you think they need.

Access your customers relationship with your mobile product and discover where you can add value.

It’s critical that you don’t lose sight of how the user is developing. Keep in touch with your userbase and understand their needs

Westjet Jagmeet Sekhon Senior Digital Product Manager: Mobile Apps & eCommerce Westjet

Bloomberg Ambika Nigam Global Head of Mobile App Products Bloomberg

Northwestern Mutual Mindy Ferguson VP of Mobile & Emerging Tech Northwestern Mutual

Localytics Lou Orfanos Chief Marketing & Sales Officer Localytics

Moderator: Product School Carlos Villaumbrosia CEO Product School

Aligning around Design Systems for a Consistent Experience

Define your brand by building a seamless and consistent user experience that aligns your digital teams around common principles and design patterns. Connect information architecture with design and aesthetic rendering and ensure your products feel like part of a suite – not a disparate offering.

Uber Didier Hilhorst Design Director Uber

PG&E Gretchen Anderson Design Director PG&E

John Deere Kelly Sikkema User Experience Manager John Deere

Moderator: Lopez Research Maribel Lopez Founder & Principal Analyst Lopez Research

2:50 - 3:30
App Rainmakers: Monetize your Product and push to Convert in-app

“If you build it, they will come” – but will they pay? Whether pushing for users to convert, advertising, or looking for alternative revenue streams, generating revenue is paramount for any app.

In this session, we tackle everything from removing payment friction points and simplifying processes, building a strong ad-model, converting browser behaviour to purchase behaviour, and how you can facilitate easier payments.

Pandora Jonathan Eccles Director, Product Management Pandora

Glu Mobile Brian Kealer Director of Advertising Glu Mobile

Google Play Danielle Stein Product Specialist Lead Google Play

Moderator: Product School Carlos Villaumbrosia CEO Product School

The Future is Visual: Mobile Video & Live-streaming

With mobile video consumption at an all-time high its paramount that your video strategy makes for effective storytelling, easier to consume experiences and scalability.

NFL Jazz Singh Director of Product, Mobile and Connected NFL

Twitch Tom Robertson Senior Director of Product Twitch

Hallmark Labs Harry Lang VP of Product - Hallmark Movies Now Hallmark Labs

3:30 - 4:10
Voice & the Future of Conversational Interfaces

Thanks to mobile, voice interfaces are on the rise, with an estimated 20% of mobiles queries being made by the service in 2016. “The next big thing” for a while now, in this session you’ll discover some of the brands who’ve been leading the charge and enabling everything from fresh new content to outstanding customer experiences.

CNBC Deepanshu Bagchee SVP Product & Technology CNBC

Google Assistant Valerie Nygaard Senior Product Manager Google Assistant

Nest Maxime Veron Director of Product Marketing Nest

Moderator: Lopez Research Maribel Lopez Founder & Principal Analyst Lopez Research

The future of AR/VR: Moving from gimmick to value creation

What sounded revolutionary a few years ago is now becoming reality. As one of the world’s most exciting pieces of technology has begun to bear fruit we take a practical look at what it means for your business and where the industry is heading next.

Vive, HTC Diego Miralles Creative Director Vive, HTC

Moderator: Altimeter Omar Akhtar Managing Editor Altimeter

Day One - 29th November

08:30 - 08:40
Opening Remarks
08:40 - 09:00
Keynote: Citi

More information coming soon...

Citi Carey Kolaja Global Chief Product Officer Citi

09:00 - 10:00
Beyond omnichannel: Understanding the role of mobile in the larger digital ecosystem

Refine your mobile strategy in an age of digital complexity and dominate the competition. Gone are the days where you have just an app and a website, it’s vital now that mobile’s role is understood within the larger digital ecosystem.

Uncover the possibilities of collaborating with partners in different ecosystems. From Alexa, Snapchat, Google Home and more: discover how mobile can connect with valuable partners and drive traffic back to your business.

Coordinate product and messaging across channels, and deliver a joined-up experience across all customer touchpoints to deliver unforgettable experiences on mobile.

Citi Carey Kolaja Global Chief Product Officer Citi

Avis Arthur Orduna Chief Innovation Officer Avis

Shazam Fabio Santini Chief Product Officer Shazam

10:00 - 10:30
Case study: Segment

More information coming soon...

10:30 - 11:00
Networking Coffee Break
11:00 - 11:20
Case study: TGI Friday’s
Personalization, AI, and Chatbots – Connecting the dots to drive Mobile engagement

Employ the latest technologies, enable greater capabilities for collecting and analysing consumer insights and engage with customers on a more personal level.

This case study will highlight the digital and mobile journey TGI Fridays has embarked upon: key pain points solved throughout the customer journey, capabilities they’re bringing to the marketplace for their guests, and some of their early wins and lessons learned as they continue their transformation.

TGI Friday’s Sherif Mityas Chief Strategy Officer TGI Friday’s

11:20 - 12:00
Rise of the Machines: How Artificial intelligence is Transforming Mobile

A buzzword to some, but the future looks bright for AI. Hear how brands are using artificial intelligence, machine learning, automation and more to enable greater self-service, personalization, efficiency and processing.

Hear how other brands have got there, what to do with the information both required and gathered and how applicable it is for your business.

TGI Friday’s Sherif Mityas Chief Strategy Officer TGI Friday’s

eBay Japjit Tulsi Vice President of Engineering eBay

Airbnb Surbahi Gupta Director of Engineering Airbnb

12:00 - 12:30
Case study: Appsflyer

More information coming soon...

12:30 - 1:45
Networking Lunch
Mobile Product
Go to Market and Mobile Engagement
1:45 - 2:10
Building a Modern Web Experience

What we have been calling “Progressive Web Apps” for the past couple of years is really just the new bar for web experiences. The modern web enables fast, integrated, reliable experiences that engages users. Thao Tran, head of Global Product Partnerships at Google, will cover key principles of delivering a great user experience and Luke Chatelain, VP Innovation at West Elm, will walk through West Elm's journey from a beta Progressive Web App to rolling it out to West Elm and across other Williams Sonoma properties.

Google Thao Tran Global Product Partnerships Google

West Elm Luke Chatelain VP Innovation West Elm

Case Study: Swrve

More information coming soon...

2:10 - 2:50
Investors club: Where to focus and invest money into new areas

Make budgets go further and see real ROI on your tech investments. Understand when to invest in new tools and technologies, how to implement them and what considerations to take when optimising. Build strong business cases around your team’s requirements and gain buy-in from the top.

USAA Matt Schulz Lead Digital Product Manager USAA

Esurance Haden Kirkpatrick VP of Strategy & Innovation Esurance

AmerisourceBergen Mike Baca Digital Transformation and Mobility Director AmerisourceBergen

Reaching a wider audience on mobile in 2017 and beyond

Gather mindshare and acquisition by placing mobile at the forefront of your engagement strategy.

Utilise advanced analytics to correctly attribute successes and widen the net through creating compelling content that captivates your target audience.

Refocus on the core elements of your business whilst expanding new products and services that drive market share.

Scopely Jamie Berger VP of Marketing Scopely

ExxonMobil Aimee Witherspoon Mobile Product Owner ExxonMobil

Vibes Sophie Vu Chief Marketing Officer Vibes

Moderator: Tenor David McIntosh Co-Founder & CEO Tenor

2:50 - 3:15
Case Study: Airbnb

More information coming soon...

Airbnb Surbahi Gupta Director of Engineering Airbnb

Case Study: Tune
So you bought 100,000 app installs, now what?

The days of relying on mobile app installs as your primary measure of success are over. Why? Facts show between 5-8 percent of installs you buy are outright fraud. Stunningly, the majority of real users, some 80 percent, have no motivation to use your app and they churn just as fast as they download. The better question is this: how do you turn all those new app users into valuable customers?

In this session, TUNE Chief Commercial Officer and former Oracle Marketing Cloud executive Ryan Buma discusses why marketers and app developers need to think well beyond the install. He’ll shed light on the reason why app installs are necessary, but not sufficient for business growth and provide attendees with the most important actions mobile marketers can take to turn existing app users into high value customers.

TUNE Ryan Buma Chief Commercial Officer TUNE

3:15 - 3:40
Case study: Mixpanel

More information coming soon...

Case study: Liftoff
Which Ad Won? - A Gamified Panel on Ad Creative

Join Liftoff as we put 3 mobile marketers to the test in this gamified panel. Do they have what it takes to distinguish the winning ad creatives from the losers? Find out as we showcase A/B tested mobile ads and ask the experts to weigh in with their picks! Audience participation is highly encouraged!

Liftoff Dennis Mink VP of Marketing Liftoff

Lightning AI Colette Nataf CEO and Co-Founder Lightning AI

King Matt Widdoes Director of Performance Marketing King

3:40 - 4:20
Data-informed product management:

Utilise the latest in analytics – from cognitive to behavioural - for a truly data-informed mobile product.

Create true ROI, make budgets go further, attribute both success and failures, and connect the data dots to deliver truly unrivalled mobile experiences.

American Express Stefan Happ Executive Vice President & GM, Global Emerging Payments American Express

CBS Interactive Rob Gelick SVP and General Manager, Digital Platforms CBS Interactive

Postmates Siqi Chen VP of Growth Postmates

Pendo Rahul Jain Founder Pendo

Moderator: Altimeter Omar Akhtar Managing Editor Altimeter

Women in tech panel: Managing the dynamic between growth, engagement and retention

Perfecting the old or innovating the new? Ideally, any company wants to both, but prioritising time and resources to seemingly disparate goals is no mean feat.

Uncover where you should be placing your focus during the lifecycle of your product: when to invest in new features, fix existing issues or innovate something new entirely.

Google Play Jeena James Global Head for Travel & Local, Food & Drink Apps Google Play

Zillow Group Yardley Ip General Manager Zillow Group

Viber Debbi Doughtery Head of B2B Marketing Viber

Moderator: Women in Wireless Kara Dake Head of Global Partnerships Women in Wireless

4:20 - 4:40
Networking Coffee break
4:40 - 5:20
Custom-built for you: Building personalized products that wow your customers

Understand your customer better for greater precision, and engage on a deeper level.

Do away with cookie-cutter approaches to product and craft interactions that provide value and relevance.

Take content, context, and social, to build the optimal experience for your customers.

Zynga Phil Suh Director of Ad Product Zynga

Walmart Soofia Inayat Senior Product Manager Walmart

Layer Ron Palmeri Co-Founder & CEO Layer

Marriott International Aman Sethi Director of Product Management Marriott International

Moderator: Altimeter Omar Akhtar Managing Editor Altimeter

Mobile Content & Storytelling:

Deliver effective storytelling, easier to consume messaging, and richer customer experiences across mobile.

Build brand new, mobile content that makes the most of everything from native tools to testing, and align creative, media, and analytics teams for outstanding experiences.

CBS Jeremy Toteman VP of Product Management CBS

Lowe's Innovation Labs Amanda Manna Head of Narrative & Partnerships Lowe's Innovation Labs

Mammoth Media Peter Szabo CRO, Head of Partnerships Mammoth Media

5:20 - 6:00
From Local to Global: Translating Local successes for mobile markets

Learn how to translate local success on a global level. 8 out of 10 of the largest smartphone markets are non-English regions, and the number of global mobile phone users is rapidly on the increase. With all this potential for growth it’s vital that your mobile strategy is scalable and translatable on a global level. If digital can cross borders seamlessly, why shouldn’t your business?

Moovit Yovav Meydad VP of Product Moovit

Smule Eugenia Kovalenko Director of Marketing Smule

Josh Burns Josh Burns

Are you sure you want to delete this app? Mastering Engagement and Re-engagement

Great products make engagement seem seamless. Uncover how you can keep users engaged over time and solve drop-off conundrums.

Take a look at everything from push notifications, intelligent insights and attribution, or overhauling your offering and in turn uncover how to drive; simplicity, functionality, and relevance that incentivises your users and will make them think twice about pressing that X button!

Pandora Karla Fornall Director of Growth & Retention Pandora

Tinder Bernadette Morgan Director of CRM Tinder

Acorns Hila Qu Director of User Retention Acorns

CleverTap Paul Brody Chief Product Officer CleverTap

Moderator: Altimeter Omar Akhtar Managing Editor Altimeter

6:00 - 7:00
Networking Drinks

Register Now

Don't miss out on your chance to attend, only 30 passes left!

Day Two - 30th November

08:50 - 09:00
Opening remarks
09:00 - 09:40
Physical versus digital: Managing Channel Conflict

Create cohesion and enable a seamless omnichannel experience for customers by centralising operational goals and fully utilising mobile to deliver growth across company verticals and objectives. Find the balance between digital and physical.

ReachNow Mujteba Naqvi Head of Product ReachNow

McDonalds Don Bordeau Sr. Director, Global Digital Product and Capabilities McDonalds

Best Buy Leslie Grandy Senior Director, Technology Development Best Buy

Best Buy Eric Hanson Digital Experience, Product Management and Omni-Channel Integration Director Lowe’s

Moderator: Union & Webster Gina Michnowicz CEO and Executive Creative Director Union & Webster

09:40 - 10:20
Breaking down silos: Drive cross-collaboration and foster mobile culture

Ensure all teams are united around the goal and moving to the same rhythm.

Create greater alignment amongst teams and channels. Coordinate assets and resources, build a strong support network and achieve company-wide goals.

Dolby Lisa Luscap VP, Digital Marketing & Consumer Experience Dolby

Forbes Salah Zalatino Head of Product & Technology Forbes

HuffPost Julia Beizer Head of Product HuffPost

Moderator: Union & Webster Gina Michnowicz CEO and Executive Creative Director Union & Webster

10:20 - 10:50
Networking Coffee Break
10:50 - 11:20
Case study: Adidas
Speed and Relevance – How Adidas maximizes community engagement to truly seize the moment

Whilst social media is at the core of consumers' lives, brands are often at loss on how to genuinely engage with customers while also leveraging the insights gathered. In this session, Celine Del Genes presents how Adidas structures for agility, develops for constant engagement, and ensures they break through to their audiences in a unique and relevant manner!

Adidas Celine Del Genes VP Concept to Consumer Adidas

Moderator: Union & Webster Gina Michnowicz CEO and Executive Creative Director Union & Webster

11:30 - 12:00
Sponsor keynote: TBC

More information coming soon...

12:00 - 1:30
Networking lunch
Mobile Product
Mobile UX, Design & Technology
1:30 - 2:10
Native app or web responsive?

Discover which will reap greater rewards for your business. Refine your focus, uncover the capabilities, discover features, analyse user behaviour patterns and build the perfect mobile experience for your customers.

Pearson Diana Stepner VP Product Management and Learning Applications Pearson

Case study: Uber

Designing the Uber App — bringing magic to millions of daily riders around the globe.

Uber Didier Hilhorst Design Director Uber

Case study: John Deere
Designing for Multiple Generations

John Deere’s brand is more than a logo - it's a promise made real by experience. Everything we do communicates our brand – from our products to our behavior.

So, how do we design digital experiences that work for both those who have run our equipment since before screens existed, and people who have not known life without screens?

John Deere Kelly Sikkema Manager, UX Design John Deere

2:10 - 2:50
Understanding the role of mobile in the customer journey

Give your customers what they want, no what you think they need.

Access your customers relationship with your mobile product and discover where you can add value.

It’s critical that you don’t lose sight of how the user is developing. Keep in touch with your userbase and understand their needs

Westjet Jagmeet Sekhon Senior Digital Product Manager: Mobile Apps & eCommerce Westjet

Bloomberg Ambika Nigam Global Head of Mobile App Products Bloomberg

Northwestern Mutual Mindy Ferguson VP of Mobile & Emerging Tech Northwestern Mutual

Localytics Lou Orfanos Chief Marketing & Sales Officer Localytics

Moderator: Product School Carlos Villaumbrosia CEO Product School

Aligning around Design Systems for a Consistent Experience

Define your brand by building a seamless and consistent user experience that aligns your digital teams around common principles and design patterns. Connect information architecture with design and aesthetic rendering and ensure your products feel like part of a suite – not a disparate offering.

Uber Didier Hilhorst Design Director Uber

PG&E Gretchen Anderson Design Director PG&E

John Deere Kelly Sikkema User Experience Manager John Deere

Moderator: Lopez Research Maribel Lopez Founder & Principal Analyst Lopez Research

2:50 - 3:30
App Rainmakers: Monetize your Product and push to Convert in-app

“If you build it, they will come” – but will they pay? Whether pushing for users to convert, advertising, or looking for alternative revenue streams, generating revenue is paramount for any app.

In this session, we tackle everything from removing payment friction points and simplifying processes, building a strong ad-model, converting browser behaviour to purchase behaviour, and how you can facilitate easier payments.

Pandora Jonathan Eccles Director, Product Management Pandora

Glu Mobile Brian Kealer Director of Advertising Glu Mobile

Google Play Danielle Stein Product Specialist Lead Google Play

Moderator: Product School Carlos Villaumbrosia CEO Product School

The Future is Visual: Mobile Video & Live-streaming

With mobile video consumption at an all-time high its paramount that your video strategy makes for effective storytelling, easier to consume experiences and scalability.

NFL Jazz Singh Director of Product, Mobile and Connected NFL

Twitch Tom Robertson Senior Director of Product Twitch

Hallmark Labs Harry Lang VP of Product - Hallmark Movies Now Hallmark Labs

3:30 - 4:10
Voice & the Future of Conversational Interfaces

Thanks to mobile, voice interfaces are on the rise, with an estimated 20% of mobiles queries being made by the service in 2016. “The next big thing” for a while now, in this session you’ll discover some of the brands who’ve been leading the charge and enabling everything from fresh new content to outstanding customer experiences.

CNBC Deepanshu Bagchee SVP Product & Technology CNBC

Google Assistant Valerie Nygaard Senior Product Manager Google Assistant

Nest Maxime Veron Director of Product Marketing Nest

Moderator: Lopez Research Maribel Lopez Founder & Principal Analyst Lopez Research

The future of AR/VR: Moving from gimmick to value creation

What sounded revolutionary a few years ago is now becoming reality. As one of the world’s most exciting pieces of technology has begun to bear fruit we take a practical look at what it means for your business and where the industry is heading next.

Vive, HTC Diego Miralles Creative Director Vive, HTC

Moderator: Altimeter Omar Akhtar Managing Editor Altimeter

Josh Gordon

Josh Gordon

Head of Strategy
Open Mobile Media

(Global): +44 (0) 207 422 4348

Email: josh@openmobilemedia.com

Register Now

Don't miss out on your chance to attend, only 30 passes left!