Your web browser is out of date! We recommend you update your browser to receive the best possible browsing experience.
Download your Brochure
Reserve your place

The Open Mobile Summit 2017 29 - 30 November, 2017|San Francisco, USA

2017's action-packed agenda!

Take a look at this year's action-packed Open Mobile Summit agenda. 2017's agenda offers even more outstanding case-studies, interactive panels, a brand new C-suite faculty, PLUS the latest mobile insights.

Make sure to check back regularly for the latest updates on sessions and speakers!


Day One - 29th November

08:30 - 09:00
Keynote: Citi

More information coming soon...

Citi Carey Kolaja Global Chief Product Officer Citi

08:30 - 09:00
Beyond omnichannel: Understanding the role of mobile in the larger digital ecosystem

Refine your mobile strategy in an age of digital complexity and dominate the competition. Gone are the days where you have just an app and a website, its vital now that mobile’s role is understood within the larger digital ecosystem.

Uncover the possibilities of collaborating with partners in different ecosystems. From Alexa, Snapchat, Google Home and more: discover how mobile can connect with valuable partners and drive traffic back to your business.

Coordinate product and messaging across channels, and deliver a joined-up experience across all customer touchpoints to deliver unforgettable experiences on mobile.

Citi Carey Kolaja Global Chief Product Officer Citi

Avis Arthur Orduna Chief Innovation Officer Avis

Shazam Fabio Santini Chief Product Officer Shazam

08:30 - 09:00
Case study: TGI Friday’s
Personalization, AI, and Chatbots – Connecting the dots to drive Mobile engagement

Employ the latest technologies, enable greater capabilities for collecting and analysing consumer insights and engage with customers on a more personal level.

This case study will highlight the digital and mobile journey TGI Fridays has embarked upon: key pain points solved throughout the customer journey, capabilities they’re bringing to the marketplace for their guests, and some of their early wins and lessons learned as they continue their transformation.

TGI Friday’s Sherif Mityas Chief Strategy Officer TGI Friday’s

08:30 - 09:00
Rise of the Machines: How Artificial intelligence is Transforming Mobile

A buzzword to some, but the future looks bright for AI. Hear how brands are using artificial intelligence, machine learning, automation and more to enable greater self-service, personalization, efficiency and processing.

Hear how other brands have got there, what to do with the information both required and gathered and how applicable it is for your business.

TGI Friday’s Sherif Mityas Chief Strategy Officer TGI Friday’s

Ebay Japjit Tulsi Vice President of Engineering Ebay

Download your brand new OMS brochure!

Full speaker list • Full conference agenda • Audience breakdown

Mobile Product
Mobile Marketing and Engagement
10:30 - 11:00
Case Study: Google & West Elm

More information coming soon…

Google Thao Tran Head of Global Product Partnerships Google

West Elm Luke Chatelain VP of Innovation West Elm

Growth Hacking: Reaching a wider audience on mobile in 2017 and beyond

Gather mindshare and acquisition by placing mobile at the forefront of your engagement strategy.

Utilise advanced analytics to correctly attribute successes and widen the net through creating compelling content that captivates your target audience.

Refocus on the core elements of your business whilst expanding new products and services that drive market share.

Tenor David McIntosh Co-Founder & CEO Tenor

10:30 - 11:00
Investors club: Where to focus and invest money into new areas

Make budgets go further and see real ROI on your investments. Understand when to invest in new tools and technologies, how to implement them and what considerations to take when optimising. Build strong business cases around your team’s requirements and gain buy-in from the top.

Esurance Haden Kirkpatrick VP of Strategy & Innovation Esurance

USAA Matt Schulz Lead Digital Product Manager USAA

Managing the dynamic between growth, engagement and retention

Perfecting the old or innovating the new? Ideally, any company wants to both, but prioritising time and resources to seemingly disparate goals is no mean feat.

Uncover where you should be placing your focus during the lifecycle of your product: when to invest in new features, fix existing issues or innovate something new entirely.

Google Play Jeena James Global Head for Travel & Local, Food & Drink Apps Google Play

Women in Wireless Kara Dake Head of Global Partnerships Women in Wireless

10:30 - 11:00
Data-informed product management:

Utilise the latest in analytics – from cognitive to behavioural - for a truly data-informed mobile product.

Create true ROI, make budgets go further, attribute both success and failures, and connect the data dots to deliver truly unrivalled mobile experiences.

CBS Rob Gelick SVP and General Manager, Digital Platforms CBS

Postmates Siqi Chen VP of Growth Postmates

Mobile Content & Storytelling:

Deliver effective storytelling, easier to consume messaging, and richer customer experiences across mobile.

Build brand new, mobile content that makes the most of everything from native tools to testing, and align creative, media, and analytics teams for outstanding experiences.

10:30 - 11:00
Custom-built for you: Building personalized products that wow your customers

Understand your customer better for greater precision, and engage on a deeper level.

Do away with cookie-cutter approaches to product and craft interactions that provide value and relevance.

Take content, context, and social, to build the optimal experience for your customers.

Zynga Phil Suh Director of Ad Product Zynga

Walmart Soofia Inayat Senior Product Manager Walmart

Are you sure you want to delete this app? Mastering Engagement and Re-engagement

Great products make engagement seem seamless. Uncover how you can keep users engaged over time and solve drop-off conundrums.

Take a look at everything from push notifications, intelligent insights and attribution, or overhauling your offering and in turn uncover how to drive; simplicity, functionality, and relevance that incentivises your users and will make them think twice about pressing that X button!

Pandora Karla Fornall Director of Growth & Retention Pandora

Tinder Bernadette Morgan Head of CRM Tinder

Acorns Hila Qu Director of User Retention Acorns

CleverTap Paul Brody Chief Product Officer CleverTap

10:30 - 11:00
From Local to Global: Translating Local successes for mobile markets

Learn how to translate local success on a global level. 8 out of 10 of the largest smartphone markets are non-English regions, and the number of global mobile phone users is rapidly on the increase. With all this potential for growth it’s vital that your mobile strategy is scalable and translatable on a global level. If digital can cross borders seamlessly, why shouldn’t your business?

Moovit Yovav Meydad VP of Product Moovit

Moderator: Josh Burns

Day Two - 30th November

08:30 - 09:00
Physical versus digital: Managing Channel Conflict

Create cohesion and enable a seamless omnichannel experience for customers by centralising operational goals and fully utilising mobile to deliver growth across company verticals and objectives. Find the balance between digital and physical.

BMW Mujteba Naqvi VP of Product, Reach Now BMW

McDonalds Don Bordeau Sr. Director, Global Digital Product and Capabilities McDonalds

Best Buy Leslie Grandy Senior Director, Technology Development Best Buy

08:30 - 09:00
Breaking down silos: Drive cross-collaboration and foster mobile culture

Ensure all teams are united around the goal and moving to the same rhythm.

Create greater alignment amongst teams and channels. Coordinate assets and resources, build a strong support network and achieve company-wide goals

Forbes Salah Zalatino Head of Product & Technology Forbes

Huffington Post Julia Beizer Head of Product Huffington Post

08:30 - 09:00
Case study: Adidas

More information coming soon…

Adidas Celine Del Genes VP of Concept to Consumer Adidas

Download your brand new OMS brochure!

Full speaker list • Full conference agenda • Audience breakdown

Mobile Product
Mobile UX, Design & Technology
10:30 - 11:00
Native app or web responsive?

Discover which will reap greater rewards for your business. Refine your focus, uncover the capabilities, discover features, analyse user behaviour patterns and build the perfect mobile experience for your customers.

Pearson Diana Stepner VP Product Management and Learning Applications Pearson

Intuit Subha Townsend Senior Product Manager Intuit

Case study: Uber

More information coming soon…

Uber Didier Hilhorst Design Director Uber

10:30 - 11:00
Understanding the role of mobile in the customer journey

Give your customers what they want, no what you think they need.

Access your customers relationship with your mobile product and discover where you can add value.

It's critical that you don’t lose sight of how the user is developing. Keep in touch with your userbase and understand their needs

Westjet Jagmeet Sekhon Senior Digital Product Manager: Mobile Apps & eCommerce Westjet

Bloomberg Ambika Nigam Global Head of Mobile App Products Bloomberg

Aligning around Design Systems for a Consistent Experience

Define your brand by building a seamless and consistent user experience that aligns your digital teams around common principles and design patterns. Connect information architecture with design and aesthetic rendering and ensure your products feel like part of a suite – not a disparate offering.

Uber Didier Hilhorst Design Director Uber

PG&E Gretchen Anderson Design Director PG&E

10:30 - 11:00
App Rainmakers: Monetize your Product and push to Convert in-app

“If you build it, they will come” – but will they pay? Whether pushing for users to convert, advertising, or looking for alternative revenue streams, generating revenue is paramount for any app.

In this session we tackle everything from removing payment friction points and simplifying processes, building a strong ad-model, converting browser behaviour to purchase behaviour, and how you facilitate easier payments through carriers.

Pandora Jonathan Eccles Group Product Manager Pandora

Glu Mobile Chris Akhavan Chief Revenue Officer Glu Mobilepand

Google Speaker tbc - Google

The future of AR/VR: Moving from gimmick to value creation

What sounded revolutionary a few years ago is now becoming reality. As one of the world’s most exciting pieces of technology has begun to bear fruit we take a practical look at what it means for your business and where the industry is heading next.

NFL Jazz Singh Director of Product, Mobile and Connected NFL

Twitch Tom Robertson Senior Director of Product Twitch

Hallmark Labs Harry Lang VP of Product Hallmark Labs

10:30 - 11:00
Hiring, training and motivating the mobile/digital team of 2017 and beyond

Knowing what makes a strong mobile or digital executive is not an exact science. In this session, hear how to ensure you are hiring rising stars, whilst keeping your best at the top of their game, honing their skills and aptitude and driving enthusiasm and engagement across the board.

More information coming soon…

The future of AR/VR: Moving from gimmick to value creation

What sounded revolutionary a few years ago is now becoming reality. As one of the world’s most exciting pieces of technology has begun to bear fruit we take a practical look at what it means for your business and where the industry is heading next.

Vive, HTC Diego Miralles Creative Director Vive, HTC

10:30 - 11:00
The Future of Voice Technology

Thanks to mobile, voice interfaces are on the rise, with an estimated 20% of mobiles queries being made by the service in 2016. “The next big thing” for a while now, in this session you’ll discover some of the brands who’ve been leading the charge and enabling everything from fresh new content to outstanding customer experiences.

CNBC Deepanshu Bagchee SVP Product & Technology CNBC

Financial Times Gadi Lahav Head of Product Financial Times

Google Assistant Valerie Nygaard Senior Product Manager Google Assistant

Nest Maxime Veron Director of Product Marketing Nest

Day One - 29th November

08:30 - 09:00
Keynote: Citi

More information coming soon...

Citi Carey Kolaja Global Chief Product Officer Citi

08:30 - 09:00
Beyond omnichannel: Understanding the role of mobile in the larger digital ecosystem

Refine your mobile strategy in an age of digital complexity and dominate the competition. Gone are the days where you have just an app and a website, its vital now that mobile’s role is understood within the larger digital ecosystem.

Uncover the possibilities of collaborating with partners in different ecosystems. From Alexa, Snapchat, Google Home and more: discover how mobile can connect with valuable partners and drive traffic back to your business.

Coordinate product and messaging across channels, and deliver a joined-up experience across all customer touchpoints to deliver unforgettable experiences on mobile.

Citi Carey Kolaja Global Chief Product Officer Citi

Avis Arthur Orduna Chief Innovation Officer Avis

Shazam Fabio Santini Chief Product Officer Shazam

08:30 - 09:00
Case study: TGI Friday’s
Personalization, AI, and Chatbots – Connecting the dots to drive Mobile engagement

Employ the latest technologies, enable greater capabilities for collecting and analysing consumer insights and engage with customers on a more personal level.

This case study will highlight the digital and mobile journey TGI Fridays has embarked upon: key pain points solved throughout the customer journey, capabilities they’re bringing to the marketplace for their guests, and some of their early wins and lessons learned as they continue their transformation.

TGI Friday’s Sherif Mityas Chief Strategy Officer TGI Friday’s

08:30 - 09:00
Rise of the Machines: How Artificial intelligence is Transforming Mobile

A buzzword to some, but the future looks bright for AI. Hear how brands are using artificial intelligence, machine learning, automation and more to enable greater self-service, personalization, efficiency and processing.

Hear how other brands have got there, what to do with the information both required and gathered and how applicable it is for your business.

TGI Friday’s Sherif Mityas Chief Strategy Officer TGI Friday’s

Ebay Japjit Tulsi Vice President of Engineering Ebay

Download your brand new OMS brochure!

Full speaker list • Full conference agenda • Audience breakdown

Mobile Product
Mobile Marketing and Engagement
10:30 - 11:00
Case Study: Google & West Elm

More information coming soon…

Google Thao Tran Head of Global Product Partnerships Google

West Elm Luke Chatelain VP of Innovation West Elm

Growth Hacking: Reaching a wider audience on mobile in 2017 and beyond

Gather mindshare and acquisition by placing mobile at the forefront of your engagement strategy.

Utilise advanced analytics to correctly attribute successes and widen the net through creating compelling content that captivates your target audience.

Refocus on the core elements of your business whilst expanding new products and services that drive market share.

Tenor David McIntosh Co-Founder & CEO Tenor

10:30 - 11:00
Investors club: Where to focus and invest money into new areas

Make budgets go further and see real ROI on your investments. Understand when to invest in new tools and technologies, how to implement them and what considerations to take when optimising. Build strong business cases around your team’s requirements and gain buy-in from the top.

Esurance Haden Kirkpatrick VP of Strategy & Innovation Esurance

USAA Matt Schulz Lead Digital Product Manager USAA

Managing the dynamic between growth, engagement and retention

Perfecting the old or innovating the new? Ideally, any company wants to both, but prioritising time and resources to seemingly disparate goals is no mean feat.

Uncover where you should be placing your focus during the lifecycle of your product: when to invest in new features, fix existing issues or innovate something new entirely.

Google Play Jeena James Global Head for Travel & Local, Food & Drink Apps Google Play

Women in Wireless Kara Dake Head of Global Partnerships Women in Wireless

10:30 - 11:00
Data-informed product management:

Utilise the latest in analytics – from cognitive to behavioural - for a truly data-informed mobile product.

Create true ROI, make budgets go further, attribute both success and failures, and connect the data dots to deliver truly unrivalled mobile experiences.

CBS Rob Gelick SVP and General Manager, Digital Platforms CBS

Postmates Siqi Chen VP of Growth Postmates

Mobile Content & Storytelling:

Deliver effective storytelling, easier to consume messaging, and richer customer experiences across mobile.

Build brand new, mobile content that makes the most of everything from native tools to testing, and align creative, media, and analytics teams for outstanding experiences.

10:30 - 11:00
Custom-built for you: Building personalized products that wow your customers

Understand your customer better for greater precision, and engage on a deeper level.

Do away with cookie-cutter approaches to product and craft interactions that provide value and relevance.

Take content, context, and social, to build the optimal experience for your customers.

Zynga Phil Suh Director of Ad Product Zynga

Walmart Soofia Inayat Senior Product Manager Walmart

Are you sure you want to delete this app? Mastering Engagement and Re-engagement

Great products make engagement seem seamless. Uncover how you can keep users engaged over time and solve drop-off conundrums.

Take a look at everything from push notifications, intelligent insights and attribution, or overhauling your offering and in turn uncover how to drive; simplicity, functionality, and relevance that incentivises your users and will make them think twice about pressing that X button!

Pandora Karla Fornall Director of Growth & Retention Pandora

Tinder Bernadette Morgan Head of CRM Tinder

Acorns Hila Qu Director of User Retention Acorns

CleverTap Paul Brody Chief Product Officer CleverTap

10:30 - 11:00
From Local to Global: Translating Local successes for mobile markets

Learn how to translate local success on a global level. 8 out of 10 of the largest smartphone markets are non-English regions, and the number of global mobile phone users is rapidly on the increase. With all this potential for growth it’s vital that your mobile strategy is scalable and translatable on a global level. If digital can cross borders seamlessly, why shouldn’t your business?

Moovit Yovav Meydad VP of Product Moovit

Moderator: Josh Burns

Download your brand new OMS brochure!

Full speaker list • Full conference agenda • Audience breakdown

Day Two - 30th November

08:30 - 09:00
Physical versus digital: Managing Channel Conflict

Create cohesion and enable a seamless omnichannel experience for customers by centralising operational goals and fully utilising mobile to deliver growth across company verticals and objectives. Find the balance between digital and physical.

BMW Mujteba Naqvi VP of Product, Reach Now BMW

McDonalds Don Bordeau Sr. Director, Global Digital Product and Capabilities McDonalds

Best Buy Leslie Grandy Senior Director, Technology Development Best Buy

08:30 - 09:00
Breaking down silos: Drive cross-collaboration and foster mobile culture

Ensure all teams are united around the goal and moving to the same rhythm.

Create greater alignment amongst teams and channels. Coordinate assets and resources, build a strong support network and achieve company-wide goals

Forbes Salah Zalatino Head of Product & Technology Forbes

Huffington Post Julia Beizer Head of Product Huffington Post

08:30 - 09:00
Case study: Adidas

More information coming soon…

Adidas Celine Del Genes VP of Concept to Consumer Adidas

Download your brand new OMS brochure!

Full speaker list • Full conference agenda • Audience breakdown

Mobile Product
Mobile UX, Design & Technology
10:30 - 11:00
Native app or web responsive?

Discover which will reap greater rewards for your business. Refine your focus, uncover the capabilities, discover features, analyse user behaviour patterns and build the perfect mobile experience for your customers.

Pearson Diana Stepner VP Product Management and Learning Applications Pearson

Intuit Subha Townsend Senior Product Manager Intuit

Case study: Uber

More information coming soon…

Uber Didier Hilhorst Design Director Uber

10:30 - 11:00
Understanding the role of mobile in the customer journey

Give your customers what they want, no what you think they need.

Access your customers relationship with your mobile product and discover where you can add value.

It's critical that you don’t lose sight of how the user is developing. Keep in touch with your userbase and understand their needs

Westjet Jagmeet Sekhon Senior Digital Product Manager: Mobile Apps & eCommerce Westjet

Bloomberg Ambika Nigam Global Head of Mobile App Products Bloomberg

Aligning around Design Systems for a Consistent Experience

Define your brand by building a seamless and consistent user experience that aligns your digital teams around common principles and design patterns. Connect information architecture with design and aesthetic rendering and ensure your products feel like part of a suite – not a disparate offering.

Uber Didier Hilhorst Design Director Uber

PG&E Gretchen Anderson Design Director PG&E

10:30 - 11:00
App Rainmakers: Monetize your Product and push to Convert in-app

“If you build it, they will come” – but will they pay? Whether pushing for users to convert, advertising, or looking for alternative revenue streams, generating revenue is paramount for any app.

In this session we tackle everything from removing payment friction points and simplifying processes, building a strong ad-model, converting browser behaviour to purchase behaviour, and how you facilitate easier payments through carriers.

Pandora Jonathan Eccles Group Product Manager Pandora

Glu Mobile Chris Akhavan Chief Revenue Officer Glu Mobilepand

Google Speaker tbc - Google

The future of AR/VR: Moving from gimmick to value creation

What sounded revolutionary a few years ago is now becoming reality. As one of the world’s most exciting pieces of technology has begun to bear fruit we take a practical look at what it means for your business and where the industry is heading next.

NFL Jazz Singh Director of Product, Mobile and Connected NFL

Twitch Tom Robertson Senior Director of Product Twitch

Hallmark Labs Harry Lang VP of Product Hallmark Labs

10:30 - 11:00
Hiring, training and motivating the mobile/digital team of 2017 and beyond

Knowing what makes a strong mobile or digital executive is not an exact science. In this session, hear how to ensure you are hiring rising stars, whilst keeping your best at the top of their game, honing their skills and aptitude and driving enthusiasm and engagement across the board.

More information coming soon…

The future of AR/VR: Moving from gimmick to value creation

What sounded revolutionary a few years ago is now becoming reality. As one of the world’s most exciting pieces of technology has begun to bear fruit we take a practical look at what it means for your business and where the industry is heading next.

Vive, HTC Diego Miralles Creative Director Vive, HTC

10:30 - 11:00
The Future of Voice Technology

Thanks to mobile, voice interfaces are on the rise, with an estimated 20% of mobiles queries being made by the service in 2016. “The next big thing” for a while now, in this session you’ll discover some of the brands who’ve been leading the charge and enabling everything from fresh new content to outstanding customer experiences.

CNBC Deepanshu Bagchee SVP Product & Technology CNBC

Financial Times Gadi Lahav Head of Product Financial Times

Google Assistant Valerie Nygaard Senior Product Manager Google Assistant

Nest Maxime Veron Director of Product Marketing Nest

Josh Gordon

Josh Gordon

Head of Strategy
Open Mobile Media

(Global): +44 (0) 207 422 4348

Email: josh@openmobilemedia.com

HOT OFF THE PRESS! Download your brand new OMS brochure!

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown